The Brief
In summary, we were to create a viral video or game to help publicise the Make A Wish foundation's 21st anniversary and also creatively drive people to donate to the cause. Please click on the "Brief" link at the bottom to view the actual brief document.

The Strategy
I researched the makeawish foundation by looking into their brand guidelines on colour, font types and design.

I tried to design to suit the theme of life and hope and children while not becoming to childish for the target audience adults.

I regularly consulted the KOKO boys and Mr Chambers on their thoughts and ideas after looking through draft copies.

I built a CMS allowing for users to interact, donate and play the viral game. The users get to have their own space and share thoughts and ideas.

The Delivery
I have built a working CMS website and viral game. The designs are synonymous and the viral game will be emailed to friends and also available on the website.

I have taken accessibility and usability into consideration with both the game and website.

The Link
Website is www.dmastermind.com/makeawish
Viral game - Please click on the Viral game link below to download the PDF slides.